Two strategies, one ambition: How Digital and Data Work Together
Our Digital Ambition and From Data to Impact strategies go hand in hand, they’re two sides of the same transformation journey. Digital innovation relies on high-quality, accessible and well-managed data. Data is the fuel that powers automation, predictive analytics and personalised services.

Our digital ambition 2025-2028
Foreword

Foreword by Natalie Abraham
Assistant Chief Executive / Director of Transformation and Strategy
I am both delighted and proud to introduce to everyone the new Digital Ambition for Cheshire West and Chester. As the Director of Strategy and Transformation, it is a privilege to share our vision for a digitally empowered future, one that puts people, communities, and innovation at the very heart of everything we do. The world around us is changing rapidly. Digital technology is transforming the way we live, work and connect with one another. Our residents expect modern, accessible services and our businesses need robust, future-proofed digital infrastructure to flourish. The last few years have shown us just how vital digital inclusion, resilience, and adaptability are, whether in delivering services remotely, supporting vulnerable residents or driving economic growth. This Digital Ambition is more than a strategy document; it is a promise. A promise to harness technology for the benefit of every resident, every business, and every community across Cheshire West and Chester. This enabling strategy has been shaped by listening to you – our residents, our partners, our businesses, and our staff – and our ambition is simple: to make digital work for everyone. We will design services that are easy to use and open to all, use data wisely to make better decisions, and stay flexible so we can respond quickly to change. We’ll build strong foundations that keep information safe, protect privacy, and support innovation. By doing this, we aim to create digital solutions that improve lives and help our organisation grow with confidence. We know that turning ambition into reality will take partnership, passion, and perseverance. We will work collaboratively, with our residents, our voluntary sector, our business community and our staff, to co-design and co-deliver projects that matter. We will prioritise digital skills and inclusion, invest in our people and champion accessibility at every stage. We are also committed to transparency and accountability. We will report regularly on our progress, share what we learn, and be open about the challenges we face. Most importantly, we will keep listening, because your voices are central to this journey. Our Digital Ambition is a living document. It will adapt and evolve as technology advances and as the needs of our communities change. But our commitment remains steadfast: building a fairer, greener, and more connected borough through the power of digital. I want to thank everyone who has contributed to shaping this strategy. Your insights, experiences, and aspirations have informed our approach, and your ongoing involvement will be vital to our success. Together, we can create a Cheshire West and Chester that is not only ready for the digital future, but leading the way. Thank you for joining us today, and I look forward to working with you all as we turn our digital ambition into action.
This strategy is not just about adopting new technologies but about creating an enabling environment where innovation can thrive. It is about positioning our digital strategy as an enabler, empowering all Council services to operate more effectively, efficiently, and innovatively.
This strategy is not just about adopting new technologies but about creating an enabling environment where innovation can thrive. It is about positioning our digital strategy as an enabler, empowering all council services to operate more effectively, efficiently, and innovatively.
01
Our ambition
Our digital ambition is to make life easier and more convenient for everyone. By leveraging technology, we aim to empower every person, business, and organisation to flourish.

02
The principles
The principles guiding our strategy are rooted in user-centric design, data-driven decision-making, outcome-focused initiatives, agility, flexibility, and value for money. These principles ensure that our digital services are not only accessible but also efficient, effective, and enjoyable to use.

03
The digital journey
As we embark on this digital journey, we are committed to creating inclusive, user-friendly digital experiences, prioritising privacy and data security, and leveraging digital innovation for sustainable living. Our collaborative approach ensures that we continuously improve and adapt to meet the needs of our community. We invite you to join us on this exciting journey as we transform Cheshire West and Chester into a place where technology helps everyone thrive.

Our digital commitments
The ambition
The ambition
Our missions
01
Accessible technology and simplifying the complex
Our mission is to create inclusive, user-friendly digital experiences and transform complicated processes into straightforward, seamless experiences for everyone.
02
Trust and security
We prioritise your privacy and data security, ensuring that our digital services are not only convenient but also trustworthy.
03
Sustainable practices
We are committed to leveraging digital innovation for more sustainable living, optimising resources and reducing waste.
04
Collaborative design and continuous improvement
Working with users and stakeholders to ensure digital services are and remain relevant, efficient and user friendly.
Digital is our opportunity to do things better. These commitments are our promise to design services that work for everyone, use data to make smart choices, and stay ready for change. We’ll protect what matters and embrace innovation, shaping a future that’s inclusive, secure, and full of possibility.
We are committing to:
Providing digitally inclusive and customer focused services:
Designing our digital services in collaboration with our residents and colleagues to ensure they are accessible, inclusive, and shaped by user feedback. This means meeting accessibility standards, providing support for diverse needs, and making our services simpler, quicker, and easier to use for everyone.
Ensuring our decisions are data-driven:
Using data, feedback, and emerging technologies to proactively improve our services. Our decisions will be evidence-based, personalised, and continuously refined to meet the ever-changing needs of our community.
Being agile and responsive in our delivery:
Embracing flexible, iterative approaches to digital development that can quickly respond to changes. By doing so, we will keep our services relevant, resilient, and aligned with evolving user expectations.
Building upon smart, impactful infrastructure:
Investing in robust and futureproofed digital infrastructure that connects communities, supports sustainable growth, and drives the digital transformation of internal services. This includes delivering measurable benefits to residents in areas such as adult and children’s social care.
Protecting privacy and data:
Safeguarding personal information and uphold the highest standards of data protection and cybersecurity across all digital services. We aim to ensure trust, transparency, and compliance with all legal and ethical responsibilities.
Innovating and growing:
Supporting our local economy by fostering innovation, enabling businesses to thrive, and attracting new investment that benefits the wider community.
The principles upon which we build
These essential values help shape our digital ambition, directing actions and decisions. Aligning the efforts of various teams towards common goals, providing a clear framework for achieving the desired outcomes.
User-centric design
Focusing on the needs and preferences of our residents and communities, we can ensure that our digital services are not only accessible but also efficient, effective and enjoyable to use. This approach will enable us to foster trust and engagement, making residents feel valued and heard.
Data-driven decision making
Informed decision solving ensuring we are making decisions based on evidence rather than assumptions and/or intuition.
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Understand needs: using data we can identify trends, forecast demand ensuring we can allocate resources where it will be used more efficiently and effectively.
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Proactive problem solving: identify and address problems early.
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Cost effective: avoid wasteful spending by investing in effective services/processes.
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Outcome focused
This principle emphasises the importance of defining clear goals and objectives that the strategy aims to achieve. By focusing on outcomes, Cheshire West and Chester can ensure that our digital initiatives are aligned with the overall business objectives and deliver measurable results.
Agility and flexibility
Embrace an agile approach to quickly adapt to changes in the market and technology. This involves iterative development, continuous improvement, and the ability to pivot when necessary.
Giving value for money
We will focus on delivering cost effective solutions that benefit our residents, customers and services alike:
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Ensuring resilience.
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Cost effective.
-
Return on Investment.
-
Monitor performance.
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Our principles
These essential values help shape our digital ambition, directing actions and decisions. Aligning the efforts of various teams towards common goals, providing a clear framework for achieving the desired outcomes.
User-centric design
Focusing on the needs and preferences of our residents and communities, we can ensure that our digital services are not only accessible but also efficient, effective and enjoyable to use. This approach will enable us to foster trust and engagement, making residents feel valued and heard.
Data-driven decision making
Informed decision solving ensuring we are making decisions based on evidence rather than assumptions and/or intuition.
-
Understand needs: using data we can identify trends, forecast demand ensuring we can allocate resources where it will be used more efficiently and effectively.
-
Proactive problem solving: identify and address problems early.
-
Cost effective: avoid wasteful spending by investing in effective services/processes.
Outcome focussed
This principle emphasises the importance of defining clear goals and objectives that the strategy aims to achieve. By focusing on outcomes, Cheshire West and Chester can ensure that our digital initiatives are aligned with the overall business objectives and deliver measurable results.
Agility and flexibility
Embrace an agile approach to quickly adapt to changes in the market and technology. This involves iterative development, continuous improvement, and the ability to pivot when necessary.
Giving value for money
We will focus on delivering cost effective solutions that benefit our residents, customers and services alike:
-
Ensuring resilience.
-
Cost effective.
-
Return on Investment.
-
Monitor performance.
Focusing on the needs and preferences of our residents and communities, we can ensure that our digital services are not only accessible but also efficient, effective and enjoyable to use. This approach will enable us to foster trust and engagement, making residents feel valued and heard.
User-centric design
Informed decision solving ensuring we are making decisions based on evidence rather than assumptions and/or intuition.
-
Understand needs: using data we can identify trends, forecast demand ensuring we can allocate resources where it will be used more efficiently and effectively.
-
Proactive problem solving: identify and address problems early.
-
Cost effective: avoid wasteful spending by investing in effective services/processes.
Data-driven decision making
The principles in detail
01
User-centric design
Focusing on the needs and preferences of our residents and communities, we can ensure that our digital services are not only accessible but also efficient, effective and enjoyable to use. This approach will enable us to foster trust and engagement, making residents feel valued and heard.
02
Data-driven decision making
Informed decision solving ensuring we are making decisions based on evidence rather than assumptions and/or intuition.
-
Understand needs: using data we can identify trends, forecast demand ensuring we can allocate resources where it will be used more efficiently and effectively.
-
Proactive problem solving: identify and address problems early.
-
Cost effective: avoid wasteful spending by investing in effective services/processes.
03
Outcome focussed
This principle emphasises the importance of defining clear goals and objectives that the strategy aims to achieve. By focusing on outcomes, Cheshire West and Chester can ensure that our digital initiatives are aligned with the overall business objectives and deliver measurable results.
04
Agility and flexibility
Embrace an agile approach to quickly adapt to changes in the market and technology. This involves iterative development, continuous improvement, and the ability to pivot when necessary.
05
Value for money
We will focus on delivering cost effective solutions that benefit our residents, customers and services alike:
-
Ensuring resilience.
-
Cost effective.
-
Return on Investment.
-
Monitor performance.
1.3 The principles upon which we build
These essential values help shape our digital ambition, directing actions and decisions. Aligning the efforts of various teams towards common goals, providing a clear framework for achieving the desired outcomes.
User-centric design
Focusing on the needs and experiences of users.
Data-driven decision making
Basing decisions on data analysis and evidence.
Outcome focussed
Prioritising results and impacts.
Agility and flexibility
Being adaptable and responsive to change.
Giving value for money
Ensuring cost-effectiveness and efficiency.



The principles in detail
01
User-centric design
Focusing on the needs and preferences of our residents and communities, we can ensure that our digital services are not only accessible but also efficient, effective and enjoyable to use. This approach will enable us to foster trust and engagement, making residents feel valued and heard.
02
Data-driven decision making
Informed decision solving ensuring we are making decisions based on evidence rather than assumptions and/or intuition.
-
Understand needs: using data we can identify trends, forecast demand ensuring we can allocate resources where it will be used more efficiently and effectively.
-
Proactive problem solving: identify and address problems early.
-
Cost effective: avoid wasteful spending by investing in effective services/processes.
03
Outcome focussed
This principle emphasises the importance of defining clear goals and objectives that the strategy aims to achieve. By focusing on outcomes, Cheshire West and Chester can ensure that our digital initiatives are aligned with the overall business objectives and deliver measurable results.
04
Agility and flexibility
Embrace an agile approach to quickly adapt to changes in the market and technology. This involves iterative development, continuous improvement, and the ability to pivot when necessary.
05
Value for money
We will focus on delivering cost effective solutions that benefit our residents, customers and services alike:
-
Ensuring resilience.
-
Cost effective.
-
Return on Investment.
-
Monitor performance.
06
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